The book investigates the relationship between mass media and communication technology, examining technological advancements' impact on media content production and consumption. The study's broad objective is to understand the transition of technology in media and how adopting the latest communication technologies transformed mass media, journalists and media consumers. The study encompasses fifteen specific objectives, which aim to examine the profound effects of technology on the media landscape, journalistic routines, media consumption patterns, feedback mechanisms, etc. The research executes a triangulation approach, including a survey of the audience and interviews with media and communication technology experts. The first phase of the research primarily dealt with i) the growth of media through technology over the past 50 years, ii) its current status and iii) how it continues to influence media and communication. expected to play a critical role in changing how audiences consume information and media content.